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Creative Director • Senior Writer
Big ideas, sharp writing and integrated campaigns for consumer, healthcare and B2B brands. From brand platforms to digital experiences, I turn business challenges into creative work that connects.
Grolsch Lager Campaign
When Anheuser-Busch decided Grolsch needed an official brand launch in the U.S., there was an opportunity to create a whole new identity for the Dutch lager stateside drinkers knew little about. Playing off the decadent vibe of the ornate bottle and signature swingtop, a concept called "jazz noir" was born. The dramatic ambience debuted as part of a print campaign, celebrating Rolling Stone's 40th anniversary. It was supported by a TV campaign that included more overt nods to the jazz influence, culminating with a spot that used a jazz combo and beatnik inflections to communicate greater depth about Grolsch heritage and craftsmanship.
Complementing the print and television brand campaign, the "Grolsch Gardens" website provided an immersive experience with the "jazz noir" concept. A point-and-click adventure game that leveraged the "noir" component, site visitors were dropped into a riff on the classic movie Rear Window and invited to solve a mystery. The experience included video cut scenes with real actors, as well as a 3D animation sequence.
Complementing the print and television brand campaign, the "Grolsch Gardens" website provided an immersive experience with the "jazz noir" concept. A point-and-click adventure game that leveraged the "noir" component, site visitors were dropped into a riff on the classic movie Rear Window and invited to solve a mystery. The experience included video cut scenes with real actors, as well as a 3D animation sequence.
PBM Digital Engagement Campaign
Express Scripts by Evernorth clients needed a way to promote the online tools that could help their members take control of their benefits. Enter the Right Within Reach toolkit, providing clients with a full campaign and allowing them to activate as many, or as few, assets as they liked.
Domino's The Dark Knight Campaign
To support Domino's tie-in with The Dark Knight, the entire city of Gotham was locked inside an online vault. Consumers could use an on-box code to unlock the vault and access a treasure trove of special content, including exclusive movie extras, an instant win digital card game against The Joker, a Joker-themed prank e-card, and the chance to win $10,000 delivered to their door in a Gotham City bank car.
Americans in Motion Campaign
The Evernorth Research Institute had published reports before, but they always skewed too academic to have lasting impact. With Americans in Motion focusing on muscoloskeletal (MSK) disorders, the first in a series of new condition-specific reports, the format progressed from raw data to focused insights, with an accompanying campaign to promote its essential relevance to key audiences.
Oncology Benefit Services Launch Video
A cancer diagnosis can be a challenging, bewildering experience. Navigating through the chaos requires the one true path for each individual. Evernorth Oncology Benefit Services provides this guidance, with full comprehensive support so that patients get everything they need, when they need it and never journey alone.
Adherence Digital Engagement Video
Taking your medication as prescribed is called being adherent—and half of Americans aren't. This can lead to greater downstream health risks, so clients wanted a way to educate members on the importance of adherence and encourage them in the process. The solution? A light and breezy video than never speaks down to members or judges them, starring a bright, shining new rising star.
Featured Projects
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