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Beverage
From barley pops to regular pops (beer to soda), if it's drinkable I can make it sellable.
Grolsch Lager Campaign
When Anheuser-Busch decided Grolsch needed an official brand launch in the U.S., there was an opportunity to create a whole new identity for the Dutch lager stateside drinkers knew little about. Playing off the decadent vibe of the ornate bottle and signature swingtop, a concept called "jazz noir" was born. The dramatic ambience debuted as part of a print campaign, celebrating Rolling Stone's 40th anniversary. It was supported by a TV campaign that included more overt nods to the jazz influence, culminating with a spot that used a jazz combo and beatnik inflections to communicate greater depth about Grolsch heritage and craftsmanship.
Complementing the print and television brand campaign, the "Grolsch Gardens" website provided an immersive experience with the "jazz noir" concept. A point-and-click adventure game that leveraged the "noir" component, site visitors were dropped into a riff on the classic movie Rear Window and invited to solve a mystery. The experience included video cut scenes with real actors, as well as a 3D animation sequence.
Complementing the print and television brand campaign, the "Grolsch Gardens" website provided an immersive experience with the "jazz noir" concept. A point-and-click adventure game that leveraged the "noir" component, site visitors were dropped into a riff on the classic movie Rear Window and invited to solve a mystery. The experience included video cut scenes with real actors, as well as a 3D animation sequence.
AB InBev Senior Leadership Conference
In 2018, the Senior Leadership Conference gathered the AB InBev global leadership team together in St. Louis, Missouri to discuss high level strategy concerning the future of the company. Needing to integrate a massive event that encompassed three venues, 21 meetings, multiple activations and expansive content, the global client requested a strategy for providing unity and cohesion. Building on their internal "Passion for Beer" theme, the "Ingredients of Passion" concept gave each day its own distinct identity, while expanding the passion for beer idea to mean more than just brewing, making the entire activation stronger, more integrated and more effective.
Bass Ale Campaign
Bass Ale is the oldest recorded brand in the western world, strongly tied to the British Empire at its peak. Leveraging the provocative angle of colonialism, Bass Ale is positioned as its enduring legacy, as Britannia continues to rule through style and great taste.
RC Cola OOH
As a fairly distant third behind Coke and Pepsi, RC Cola wanted to be the cool underdog. The solution? Irreverent absurdity aimed at an early twenties demo, one cynical of advertising and all its product claims.
Beverage One-Offs
Single print ads (and in one case two) that weren't part of larger campaigns.
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