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Brendan Corcoran Creative

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Health Care

I've done a lot of health care lately, making it a particular focus in the last five years, working at the in-house agency supporting Cigna and Evernorth (formerly Express Scripts).

Oncology Benefit Services Launch Video

Oncology Benefit Services Launch Video

Oncology Benefit Services Launch Video

A cancer diagnosis can be a challenging, bewildering experience. Navigating through the chaos requires the one true path for each individual. Evernorth Oncology Benefit Services provides this guidance, with full comprehensive support so that patients get everything they need, when they need it and never journey alone.

PBM Digital Engagement Campaign

PBM Digital Engagement Campaign

PBM Digital Engagement Campaign

Express Scripts by Evernorth clients needed a way to promote the online tools that could help their members take control of their benefits. Enter the Right Within Reach toolkit, providing clients with a full campaign and allowing them to activate as many, or as few, assets as they liked.

Adherence Digital Engagement Video

Adherence Digital Engagement Video

Adherence Digital Engagement Video

Taking your medication as prescribed is called being adherent—and half of Americans aren't. This can lead to greater downstream health risks, so clients wanted a way to educate members on the importance of adherence and encourage them in the process. The solution? A light and breezy video than never speaks down to members or judges them, starring a bright, shining new rising star.

SALGBA Conference Campaign

SALGBA Conference Campaign

SALGBA Conference Campaign

Express Scripts by Evernorth participates each year in the State and Local Government Benefits Association (SALGBA) conference. For 2024, the event campaign came to life by leveraging the new Right by Your Side value prop.

Americans in Motion Campaign

Americans in Motion Campaign

Americans in Motion Campaign

The Evernorth Research Institute had published reports before, but they always skewed too academic to have lasting impact. With Americans in Motion focusing on muscoloskeletal (MSK) disorders, the first in a series of new condition-specific reports, the format progressed from raw data to focused insights, with an accompanying campaign to promote its essential relevance to key audiences.

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