Domino's The Dark Knight Campaign
To support Domino's tie-in with The Dark Knight, the entire city of Gotham was locked inside an online vault. Consumers could use an on-box code to unlock the vault and access a treasure trove of special content, including exclusive movie extras, an instant win digital card game against The Joker, a Joker-themed prank e-card, and the chance to win $10,000 delivered to their door in a Gotham City bank car.