AB InBev 2018 SLC

Video and Experiential

In 2018, the Senior Leadership Conference gathered the AB InBev global leadership team together in St. Louis, Missouri to discuss high level strategy concerning the future of the company. Needing to integrate a massive event that encompassed three venues, 21 meetings, multiple activations and expansive content, the global client requested a strategy for providing unity and cohesion. Building on their internal "Passion for Beer" theme, the "Ingredients of Passion" concept gave each day its own distinct identity, while expanding the passion for beer idea to mean more than just brewing, making the entire activation stronger, more integrated and more effective.