TLC Laser Eye Centers

What does "TLC" stand for? When rebranding a national chain of LASIK laser eye centers from a commodity to an aspirational lifestyle brand, it stands for "Truly Life Changing." Tasked with creating a digital campaign for their 20-year anniversary, a new, more premium TLC brand site was supported by a digital banner campaign, one that balanced branding with more hard-hitting coupon tactics. Rounding it all out was a lifestyle video that played in TLC offices across the nation, communicating the anniversary message and TLC's new elevated image.